WS12 - Role of Focus Groups and Surveys in New Assistive Technology Product Development

Session Information
Session ID: 
WS12
Date & Time: 
Wednesday, June 28, 2017 - 1:15pm to 2:15pm
Location: 
Commerce
Session Description
Session Type: 
Abstract: 

This workshop will explore and discuss the role of consumer focus groups and surveys in new product development and provide a basic methodology for their administration. Focus group structure along with purposive sampling, recruitment screens, and state of the art product and feature demonstrations and their role in Concept Definition focus groups will be discussed. Techniques for constructing survey questions, survey response formats, and a comparison of survey response structures, will be addressed. Use of primary market research tools allow product developers to obtain specific design function and features directly from the product’s targeted end users for products under development.

Presenter(s)

James A Leahy